H&M’s advertisement featured a young black boy modeling a sweatshirt that read “Coolest monkey in the jungle”
Swedish clothing retail company, H&M has been labeled “racist” for their online advertisement that featured a young black boy modeling a sweatshirt that read “Coolest monkey in the jungle.”
The image, which was recently advertised on H&M’s website in Britain, ignited an uproar on social media, with many people describing the image and statement – Coolest monkey in the jungle as inappropriate and offensive.
Critics said it was tone deaf and filled with racist undertones, many more are calling for a boycott of the H&M brand over the picture.
H&M had apologized Monday in a statement to The Washington Post:
“We apologise to anyone this may have offended.
“We understand that many people are upset about the image. We, who work at H&M, can only agree,” “We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.