Nordstrom Drops Ivanka Trump Brand From Its Stores

Ivanka Trump
Nordstrom has decided to stop carrying Ivanka Trump’s brand, the retailer told Business Insider on Thursday.

The company said the brand’s declining sales led to its decision.

“Each year we cut about 10% of brands carried and refresh our assortment with about the same amount,” a Nordstrom representative told Business Insider. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

Nordstrom’s decision comes amid calls for a boycott against retailers that carry Trump products.

Trump’s brand, which sells women’s clothing, shoes, and handbags, was available on Nordstrom’s website as recently as Wednesday. On Thursday, Trump was not listed on Nordstrom’s master list of brands available, as Business Insider previously reported.

Trump’s brand did not respond to a request for comment.

Availability of Trump’s products had been declining on Nordstrom’s website for weeks.

Shannon Coulter, who launched the boycott opposing Trump last fall, has been tracking the brand’s inventory levels on Nordstrom’s website for the past couple of months.

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